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© Copyright 1997. CIRSA. All Rights Reserved.
What if there were a simple and effective way to reach out to tens of thousands of Canadians in today's fastest growing sport? What if there were a simple and effective way of preventing injuries related to that sport? What if you could play a part?
In-line/roller skating is Canada's fastest-growing recreational sport. And that is no surprise -- it's fun, great exercise and efficient transportation. What's more, it's a sport for everyone - men and women, girls and boys. There will be an estimated four million in-line/roller skates sold by 1997 and the number is expected to continue to increase.
As with most recreational activities, there is some risk of injury from in-line/roller skating. Health Canada estimates that the number of in-line/roller skating injuries increased 50% between 1993 and 1994. And without national, provincial (and in most cases) local safety standards, regulations and training, the rate of injury will continue to increase.
Fortunately, most injuries can be prevented. Surveys show that most skaters - new and old - want safety training and education.
The Canadian In-Line/Roller Skating Association (CIRSA) is responding to this need by developing national safety standards for in-line/roller skating, plus a new national public program entitled Hit the Pavement - The National In-line Skating Safety Program. Aimed at existing and future in-line skaters, the program will consist of a series of workshops and a public awareness campaign designed to:
* develop and implement national safety standards and curricula,
* increase knowledge of in-line/roller skaters' safety/injury prevention, and
* improve in-line/roller skating skills.
These three goals will increase in-line/roller skater's enjoyment of skating and the longevity of the sport. As a company interested in reaching out to Canadians in today's fastest growing market, why not partner with CIRSA to deliver the Hit the Pavement program?
Join the team! Play a role! A Distinctive Opportunity
The Hit the Pavement - The National In-line/Roller Skating Safety Program represents an exceptional promotional opportunity for Canadian companies that care about the safety and fun of in-line/roller skaters. It's a timely and essential product, in a valuable target market. And that makes it an ideal sponsorship opportunity for your company.
Hit the Pavement - The National In-line/Roller Skating Safety Program will reach out to a large and diverse group of up to 10 million Canadians. The program will be designed for young and old in-line/roller skaters - particularly families, teenagers and the young adult market.
The Hit the Pavement Workshop will be a series of half-day sessions given by certified CIRSA Instructors. With an emphasis on hands-on experience, the workshop will cover skating safety and skills (from beginner to extreme) in a fun and enjoyable manner. The workshops will be given in open paved areas, (such as a parking lot), with various stations serving specific interests and needs. Local media awareness campaigns will publicize the workshops.
The Hit the Pavement Public Awareness Campaign will be a three-year national communications campaign designed to raise awareness of in-line/roller skating safety issues, while building the profile and attendance of the Hit the Pavement Workshop. The campaign will grow over the three years to include public service announcements, publications aimed at the parents of young skaters, and a nationally broadcast television special (to be confirmed).
A limited number of select partners will be invited to participate in this highly visible program from 1997 to 1999. We are planning to continue the Hit the Pavement Workshops and Awareness Campaign past 1999, but for now, we are planning for the next three years.
In 1997...
CIRSA's Safety Committee will develop national safety standards for in-line/roller skating; curricula will be developed for the Hit the Pavement Workshops; CIRSA Instructors will be selected and trained; workshops will be held in ten to fifteen Canadian cities; curricula will be refined in preparation for the national roll-out in 1998; and the national awareness campaign will begin.
In 1998...
Hit the Pavement Workshops are planned for delivery in more than 50 communities from coast to coast, offering thousands of skaters the chance to build their skills and prevent serious injuries. Canadians from coast to coast will receive safety and skills messages from the awareness campaign, including a planned, nationally televised television special.
In 1999...
we plan to deliver more than 100 Hit the Pavement Workshops throughout the year in various communities. The awareness campaign will be expanded to reach more and more Canadians while raising the profile of the events and our sponsors.
CIRSA invites your company to participate in this important program. We are inviting select companies, such as yours, to realize outstanding promotional and marketing benefits. As an official partner, you have access to a wide range of promotional benefits at three different levels: Title, Presenting, and Official status.
The benefits accorded to each level of partnership are outlined in the following pages. Although we have worked hard to provide as many benefits as possible, we invite you to suggest other ways in which your partnership in the Hit the Pavement program could advance your organization's sales, marketing, public relations and human resources objectives.
The premier partnership category comes complete with the following benefits:
Your company's name will be incorporated into the program title.
As there will only be one partner at the title level, you will receive category exclusivity. In addition, you will receive industry exclusivity associated with the entire Hit the Pavement program.
We would be pleased to consult with you to hold the workshops in a location that is convenient to your business, to maximize your exposure in the launch and in all of the workshops across Canada.
Your name and/or logo will be prominently placed on all of the materials developed for the Hit the Pavement workshops and awareness campaign. These may include: on-site banners, flyers, posters, participant's material, helmet stickers, instructor's manuals and T-shirts.
Your company will be prominently included in the media awareness campaigns designed to raise the profile and attendance of the Hit the Pavement workshops.
As the title partner, you will be able to set up sampling or give-aways at the workshops. In addition, CIRSA would be pleased to include any coupons or other promotional material from your company in the participant's material.
Your company will have the right to use the new Hit the Pavement logo in your own promotional material to show your affiliation with the program (subject to approval by CIRSA).
Your company has the right to indicate that you are the title partner for the Hit the Pavement program.
We would be pleased to feature your company mascot at any of the workshops that are held.
We would also be pleased to make special arrangements for your staff or clients to attend the workshops.
As the title partner for the Hit the Pavement program, we are looking for a three year commitment.
There will only be two or three companies at the presenting level for the Hit the Pavement program. As a presenting partner, your company will receive the following benefits:
Your company will receive category exclusivity at the presenting partner level for the program.
Your name and/or logo will be included on all of the materials developed for the Hit the Pavement workshops. This will potentially include: on-site banners, flyers, posters, participant's material, helmet stickers, Instructor's Manuals and T-shirts, etc. Additional material for the awareness campaign will also include your company logo.
Your company will be included in the media awareness campaigns designed to raise the profile and attendance of the Hit the Pavement workshops. In addition, you will be included in the safety messages associated with this campaign.
As a presenting partner, you will be able to set up sampling or give-aways at the workshops. In addition, CIRSA would be pleased to include any coupons or other promotional material from your company in the participants' material.
Your company will have the right to use the new Hit the Pavement logo in your own company material to show your affiliation with the program (subject to approval by CIRSA).
Your company has the right to indicate that you are a presenting partner for the Hit the Pavement program.
We would be pleased to feature your company mascot at any of the workshops that are held.
We would also be pleased to work with your company to make special arrangements for your staff or clients to attend the workshops.
As a presenting partner for the Hit the Pavement program, we are looking for a three year commitment.
There will be a maximum of four companies at the official level for the program. As an official partner, your company will receive the following benefits:
Your logo will be included on all of the materials developed for the Hit the Pavement workshops. This will potentially include: on-site banners, flyers, posters, participant's material, helmet stickers, Instructor's Manuals and T-shirts, etc. Additional material for the awareness campaign will also include your company logo.
Your company will be included in the media awareness campaigns designed to raise the profile and attendance of the Hit the Pavement workshops.
As an official partner, CIRSA would be pleased to include any of your company's coupons, promotional material or give-aways in the workshop participants' material.
Your company will have the right to use the new Hit the Pavement logo in your own company material to show your affiliation with the program (subject to approval by CIRSA).
Your company has the right to indicate that you are an official partner for the Hit the Pavement program.
We would also be pleased to work with your company to make special arrangements for your staff or clients to attend the workshops.
As an official partner for the Hit the Pavement program, we are looking for a three year commitment from each partner.
BENEFITS |
Title | Presenting | Official |
|---|---|---|---|
Title |
* |
||
Exclusivity |
* |
* |
|
Choice of Venue |
* |
||
| Corporate Identification & Advertising | * |
* |
* |
| National and Local Media Awareness Campaign | * |
* |
Local Only |
| Sampling, Giveaways or Coupons | * |
* |
Giveaway/ Coupons |
| Use of the Hit The Pavement Logo |
* |
* |
* |
Official Phraseology |
* |
* |
* |
| Your Company Mascot |
* |
* |
|
| Workshop Participation and Hosting | * |
* |
* |
CIRSA -- the Canadian In-line/Roller Skating Association is the national, non-profit association whose mandate it is to serve the needs of Canada's recreational and competitive in-line/roller skaters and roller hockey players. CIRSA was formed and received Federal incorporation as a national sport organization in 1993, just as the population of Canadian in-line/roller skaters began its impressive and sustained growth.
As part of its mandate, CIRSA sanctions and insures:
In fostering the growth of the sport and Canada's success at international competitions, CIRSA works in close collaboration with leagues, teams, communities, municipalities, police forces and provincial governments from coast to coast.
An innovative marketing and communications agency, Delta Media has been serving the needs of clients in the private, public and non-profit sectors for over five years. Our team of talented artists, writers and consultants brings considerable expertise to bear on the challenge of creating a truly national campaign to prevent injuries among in-line skaters. Our clients have called on us for everything from market research to television production, and from national media relations to event management.
Delta's team on the Hit the Pavement project has forged several successful corporate partnership relationships in the past, on behalf of organizations ranging from national sport organizations and federal government departments to professional baseball clubs and international sporting competitions.
Partnership with CIRSA and the Hit the Pavement program is a solid investment that offers significant benefits and rewards. We invite you to support the production and delivery of this worthwhile and timely program.
We would be pleased to meet with you to talk about your interests and develop a tailored package to meet your company's specific needs. To arrange a meeting or obtain further information, contact:
Al Lalonde, Manager Sponsorship Programs
DELTA MEDIA INC.
350 Sparks Street, Suite 405
Ottawa, Ontario
K1R 7S8
Telephone:
In Ottawa (613) 233-919
In Toronto: (416) 260-5959
Toll-free: 1-888-47DELTA
Facsimile: (613)233-5880
E-Mail: delta@igs.net
Additional information about the Hit the Pavement! program and the Partnership Benefits are available from Delta's Web Site.